How to Have a Popular Blog

August 15, 2011

in Blogging

How do you have a pop­u­lar blog? The answer looks sim­ple to me, and is the answer to a sim­il­iar ques­tion: How do you get peo­ple to be inter­ested in what you?

Be inter­est­ing. That’s it.

It’s a sim­ple answer, but it’s not easy. You can break it fur­ther down; be inter­est­ing by doing inter­est­ing things or writ­ing about things in an inter­est­ing way. Prefer­ably both.

Do Inter­est­ing Things

Nobody wants to read about bor­ing things. Chris Guille­beau trav­els the world and writes about it on his blog The Art of Non­con­for­mity.

Write Inter­est­ingly

Not every­one of us can travel the world, but that doesn’t mean we’re doomed to a bor­ing blog. Frank Chimero writes about design and cre­ativ­ity, and he writes about them so beau­ti­fully his blog is a delight to read.

Do Inter­est­ing Things x Write Interestingly

The most inter­est­ing blog­gers are the ones who do both. They do inter­est­ing things and write about them in inter­est­ing ways. David duChemin is a pho­tog­ra­pher who trav­els the world, and he writes about pho­tog­ra­phy and liv­ing with pas­sion. It’s an unex­pected mix, but it sure is an inter­est­ing one.

The com­bi­na­tion of doing inter­est­ing things and writ­ing about them in inter­est­ing ways helps make a blog pop­u­lar, but to aim for pop­u­lar­ity as the goal first would most cer­tainly be unin­ter­est­ing. Instead, aim to do inter­est­ing things and write about them interestingly.

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{ 1 comment… read it below or add one }

PJ Ferguson August 26, 2011 at 2:44 am

You’re right, that’s pretty basic! Sometimes a challenge, as I do interesting things very often, but not sure how to relate them to my field/blog. I love a new challenge!

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