Why It Matters

Why do I spend weeks on a blog post writ­ing and edit­ing it until I pub­lish it?

The answer’s sim­ple: it’s fun to spend time mak­ing some­thing as good as I can make it before I show it to the world. And in a world where dead­lines are the norm, tak­ing the time to craft some­thing until I’m happy with it is a plea­sure. Because it mat­ters to me that this is about cre­at­ing some­thing I can be proud of, and pre­sent­ing that to the world in a way that is good.

The Japan­ese dis­tin­guish between two kinds of qual­ity: atari­mae hin­shitsu – the idea that things work as they should, and miryokuteki hin­shitsu – aes­thetic qual­ity on top of atari­mae hin­shitsu. What I want to do is to write posts that don’t just com­mu­ni­cate, but com­mu­ni­cate beautifully.